“What worked for me is that you should add your social handles on your profile. This is the first step you should probably do when you build an app. I think this will become increasingly important because the popularity of apps is getting bigger. More content creators will see the value in collaborating with a developer.”

Adding social handles inside the app lets influencers find and pitch you first

Flo's influencer partnership started because the creator found Flo's social links inside the app itself and reached out first. Being discoverable flipped the power dynamic: inbound interest gave Flo better negotiating leverage than cold outreach would have.