“I tried many different expense tracking apps over the years and always quit them because they were just too cumbersome to use. I combined AI to make it a more frictionless experience — voice input or automations automatically create the transaction, add tags, add the category.”

AI voice input removes the friction that causes expense app churn

Flo identified that the core reason users churn from expense trackers is the manual logging burden. His solution was AI-powered voice entry and Apple Pay Shortcuts automation that log transactions the moment a payment is made, eliminating the step most users skip.