“Before that I built an app that took me 2 years and in the end I launched it and obviously no one cared about it. So I wanted to improve that and launch it very quickly. I think it took me a month or two to get the first version and then I continuously iterated over it.”

Ship in one to two months or a two-year build leads to zero traction

Flo had already learned the hard way that long build cycles don't guarantee success. With Monai, he deliberately capped his initial build time to one or two months to get real market feedback before over-investing in features nobody asked for.