“We only offer a 7-day trial right now. We used to be premium. With A/B testing we figured out that hard paywall with free trial works best for us.”

7-day hard paywall trial outperforms freemium in A/B tests

Flo runs Monai as a subscription app and experimented with different monetization models via RevenueCat A/B tests. He found that removing the freemium tier and gating everything behind a short trial converted better than giving users a permanent free tier.