“We have a percentage of the profits and a fixed monthly retainer. Since it's profit-based, he's incentivized to actually do what's best for the app — he's constantly thinking about what to do and how to make the greatest videos.”

One profit-share influencer takes app from $300 to $35K MRR in one year

Flo structured his influencer deal around profit-sharing rather than flat fees or revenue percentage, which he found didn't scale well. Because the creator has real skin in the game, he acts more like a co-founder on growth than a contractor delivering videos.