“with a younger audience compared to an older audience who are more aware of the fact that you know these things usually go through the app store that younger audience... it could even come across as like a bit spammy or um disingenuous in in in some in some ways”

Younger users see non-App Store checkout as spammy or disingenuous

Younger users are conditioned to pay through the App Store, so web checkout flows that bypass it can feel spammy or disingenuous — lowering trust and conversion. RevenueCat's own 4-variant $40k experiment returned 'mixed' results for app-to-web checkout; results depend heavily on audience demographics and product category. Know your audience before adopting web-first payment flows, and measure long-term retention rather than conversion rate alone.