“subscriptions by themselves they're just a bit outdated in a sense that we're seeing kind of more and more brands offer some variation... BetterMe where they add on Pilates uh kind of different props and stuff like that when you get a subscription with them”

Subscription-only is becoming outdated — hybrid models are rising

All 11 subscription experts independently named hybrid monetization as the top 2025 trend. BetterMe ships physical Pilates props alongside its digital subscription; AI apps layer usage-based credits on subscriptions to handle LLM cost variability; niche apps add brand partnerships; utility apps use ads as a subscription conversion driver. Subscription-only revenue is increasingly seen as leaving money on the table, especially when funding is tight.