“when we drive users from web to app we often see retention gains there as well and this works really well for apps like things like notion or even like Canva you know these kind of like creativity or even like um productivity type apps”

Driving web subscribers into the app lifts long-term retention

When users sign up via web funnel and are then encouraged to download the mobile app, long-term retention improves — Notion and Canva are named examples where taking the product on the go creates daily habits that lock in the subscription. Web funnels already deliver better tracking and lower payment fees; the retention gain from cross-platform engagement makes the case even stronger. Measure retention months out, not just initial conversion rate.