“the upper quartile there was there was an uptick of around 5% for annual plans... we see even Tony Robbins app it's going for $99 a month... where I've been seeing this more is around like the fitness space uh education as well health apps”

Premium pricing leads in fitness, health, and influencer apps

Upper-quartile annual plan prices rose ~5% YoY (State of Subscription Apps report) and the Tony Robbins app now charges $99/month — proof that premium floors have risen sharply. This trend is strongest in fitness, education, health, and influencer-led apps, and weak in price-sensitive markets like Turkey, India, and southern Europe. The middle-ground is disappearing: apps polarize toward cheap or luxury, and straddling the middle creates positioning risk.