“if monthly plans creep towards like $6 to $10 then an annual an annual at $40 to $60 feels like a bargain in comparison um so the relative saving obviously justifies that higher anchor”

Monthly anchor makes $40–$60 annual plans feel like bargains

Set your monthly plan at $6–$10 so that your annual at $40–$60 reads as an obvious deal — not a luxury. The relative saving does the persuasion work without requiring additional copy. Inflation psychology reinforces this: users primed by Spotify, Netflix, and grocery price increases are already conditioned to accept rising prices, making the annual anchor easier to defend.