“people might come for the carousels and they stay for a whole package”

Market Narrowly to Win Acquisition, Then Expand Inside to Reduce Churn

Fernando's retention strategy for AI Carousels was to market narrowly (best AI carousel generator) to win the acquisition battle, then surprise users with a broader suite of tools once inside. This expands the surface area of value, making cancellation harder because users rely on multiple features — not just the one they signed up for.