“If someone's listening or watching and they take away anything from this content marketing, you have to do one of three things: you either have to educate people, you have to entertain them, or you inspire them... if you're amazing you can do multiple at the same time.”

Educate, entertain, or inspire — combine two to break through

Fares frames every social post against three viewer motivations: education, entertainment, or inspiration. Single-purpose content works, but the creators and brands that break through stack two. MySwimPro's own mix skews educational with light entertainment; the company channel runs inspirational 'gold medal moments' stories.