“Every single video I have the app on screen showing the workouts that I'm actually doing. I'm not selling the app, I'm just using the app as my tool to achieve the results that I'm trying to show... the app is on the screen for 30% of the time.”

Don't sell the app — show it on screen ~30% of the video as your tool

Fares films himself training for the Masters World Championships using MySwimPro on-screen. The app is never pitched — it's the visible tool behind the result viewers are watching. Roughly 30% of videos carry a strong integration (60+ seconds with app on screen); 70% are pure value with at most a one-line CTA. Showcase beats sell.