“In 2015 to 2018 we're talking thousands of social media posts and hundreds of articles that I had written. So it's not like we wrote five articles and then now we're SEO relevant.”

Compounding content takes thousands of posts and years — not five articles

The honest bar for content-driven trust and search visibility is enormous — three years of one-article-per-week plus daily social before compounding kicked in. Their Instagram has ~7,000 posts; no single one made the account. Founders who quit at 75 views or five articles are quitting before the curve hits its inflection.