“Brand is the only thing that transcends technology, so technologies will come and go, products will come and go — the Apple Watch didn't exist when we started the company... if you have a brand and you build trust and you have that community, whatever the thing is, if you can innovate in it you'll have an audience.”

Brand is the only thing that transcends technology

Fares's reason for grinding content for years with low view counts: technologies and product surfaces shift (Apple Watch, Vision Pro), but a trusted brand and audience carries forward. The investment isn't really in views, it's in earning permission to ship into a new format later. This is what kept him going through 75-view videos.