“The third deal is a minimum view clause deal where you offer something like $500 with a 500,000 minimum view clause. This is the deal I almost always go with and it helps keep the CPM under your RPM.”

Use Minimum View Clauses to Guarantee Profitable Influencer Deals

Evan outlines four deal structures for influencer partnerships, but the minimum view clause deal is his default because it protects downside. The creator must hit a view threshold before getting paid, which mechanically keeps cost-per-thousand views below what the app earns per thousand — turning influencer spend into a guaranteed-positive-margin channel.