“he shows the app within the first 15 seconds. That's always something that you should require influencers to do.”

Require Influencers to Show Your App Within the First 15 Seconds

Evan's best-performing influencer deal generated around $3,000 and 1,800 downloads from roughly 1 million cross-platform views. A key non-negotiable in his contracts is front-loading the app demo — audiences who see the product immediately convert at far higher rates than those who encounter it buried mid-video.