“Going into this channel I realized my RPM was around $2 to $3 So I knew I had to close creators at a CPM lower than that Typically it would be between the dollar and $1.50 range”

Negotiate CPM Deals by Knowing Your Own RPM First

Before reaching out to a single influencer, Evan calculated what each thousand views was worth to him in revenue. That number became his hard ceiling for every negotiation, turning influencer spend from a leap of faith into a math problem with a clear profit margin on every deal he closed.