Founder Playbook

Shipping
It took me around a month to build the MVP and I gave it to my wrestling club to beta test... the first version was basically an app where the coach was supposed to give the wake up plans to the athletes however I realized that there was a lot of friction... so during July and August I changed the whole concept of the app to make it so that the app would give the weight cut plans to the athletes instead of the coach.

Ship The MVP In A Month, Then Flip The Whole User Model When Beta Testers Won’t Adopt

Ethan built v1 in a month using Cursor and ChatGPT, handed it to his wrestling club, and watched them not use it. Instead of iterating on the wrong concept, he flipped the entire flow (coach-driven to athlete-driven) over two months and tested the new plans on his own body before relaunching. Pivot the user model, not just the features.


E
Ethan
Cut Coach$20K/month
Starter Story
My Niche Mobile App Makes $20K/Month· 5:04
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