“Step one would be to solve a problem within your hobby so solving a problem within your hobby is a very effective strategy because you already understand and enjoy the activity and this makes it much easier to solve problems other people will most likely experience too.”

Solve A Tiny Problem Inside Your Own Hobby So You Ship With Built-In Beta Testers

Ethan picked combat-sport weight cutting because he was a national wrestling champion who personally suffered through the problem. Building inside your hobby gives you instant domain expertise, a beta audience (his wrestling club), and the empathy to redesign the product when v1 missed. Outsiders can't fake that.