“at start two people are enough You just have a designer who does all of the product stuff you have a tech guy and you're good to go because you will be doing all of the customer support yourself to know what your clients are struggling with”

Start With Just Two People and Do Customer Support Yourself First

Ericas kept his structure minimal from day one — a designer and a developer, nothing else. Handling customer support personally in the early days was not just a cost-saving measure; it was how he learned what features to build next. He only hired support staff once ticket volume forced it, preserving the 90% margin the business maintains today.