Founder Playbook

Retention
every month we're sending a monthly email in which we show how much revenue this app brought to you and in that email we also ask for review

Send Monthly Revenue Emails That Prove Your Value and Ask for Reviews

Rather than generic check-in emails, Ericas ties his retention outreach directly to concrete merchant outcomes — showing each user exactly how much additional revenue the app generated for their store. This frames the review ask as a natural thank-you moment rather than a cold request. He credits customer support touchpoints for roughly 95% of all reviews, with these monthly value-proof emails as a key driver.


E
Ericas
Kaching Bundles$4.5M/year
Starter Story
My Apps Make $4.5M/Year With $0 Marketing· 11:46
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