“I always launch it for free because it reduces friction of installs and as soon as I start getting organic installs I grandfather all of the users that already using our app so that they wouldn't need to pay and I monetize only the new users”

Launch Free to Collect Reviews Before Turning on Monetization

Every new Kaching app launches with no paywall, letting installs accumulate and reviews build up on the Shopify App Store. Once organic search rankings kick in, Ericas locks in early users at free forever and starts charging only new installs. This sequencing — distribution first, monetization second — has worked across all five of his apps.