“I have a clear image of how my app could look like so that I could fairly say that it's objectively better than my competitors”

Build Only What You Can Claim Is Objectively Better Than Competitors on UX

Ericas starts every new app by auditing competitors, noting what he likes and dislikes about their experience. His goal before writing a line of code is to arrive at a clear design vision he can objectively claim is better. This focused benchmark — not feature parity — defines the minimum he ships.