Founder Playbook

Audience
the only way that I started to build attraction in my advice to beginners is go reply on people's posts like everything in your first few weeks online even your first few months is about replying... your peer so someone in your industry... your ideal audience... your ideal audience's audience right so who are they like go to their followers list see who's following them

Beginners win by replying on other people's posts, not by posting their own

If you have 20 followers, your posts reach 0-5 people. Stop posting into the void. For the first months, your only job is replying — on three targeted lists: (1) industry peers, (2) your ideal customer, (3) your ideal customer's audience. A useful, contrarian, or specific reply on someone with 50K followers reaches more humans than your own post for the first 6 months. Comment > post, until your follower count makes it the other way around.


E
Erica Schneider
Power Year PlatformWriter, editor, and business coach with ~50K Twitter followers built in ~18 months — replaced "personal brand" with "personal platform." Launched 4-week cohort with business partner Casey Jones, $20K+ in sales within days.
The Bootstrapped Founder
Erica Schneider — Build Your Personal Platform (And Not Just a Brand)· 30:10
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