“you have to understand the principles behind what makes good writing so when I explain what makes a good hook for example very simple principles you have to tap into people's emotions right you have to Intrigue them you have to you know pay attention to small things like getting specific um you know and uh you have to make sure that you're leaving some sort of a cliffhanger”

Master writing principles — emotion, intrigue, specificity — not grammar

The fear that you can't write because you don't know grammar is the wrong fear. Online writing competes for attention, not literary awards. Master five principles: tap into emotion, intrigue the reader, get specific (numbers, names, scenes), leave a cliffhanger that makes them want the next sentence, and use active voice + power verbs. Grammar is what you polish at the end if at all; principles are what get read.