Founder Playbook

Mindset
I locked everything and I kind of just hid for a few days and called friends... she told me the same thing just just just let it pass over don't respond to it don't say anything and they will move on and that's what I did... I didn't give any air to it though which is what I would recommend

Don't give trolls air — let the swarm pass, then resume

When a post gets picked up by a meme account or hate brigade, the only winning move is silence: delete the post if you want, lock the accounts, call your support group, and don't reply to a single comment. Hate swarms have ~48-72 hour attention spans and always find a new target. Engagement extends the cycle; silence ends it. Trolls weaponize your responses, not your absence.


E
Erica Schneider
Power Year PlatformWriter, editor, and business coach with ~50K Twitter followers built in ~18 months — replaced "personal brand" with "personal platform." Launched 4-week cohort with business partner Casey Jones, $20K+ in sales within days.
The Bootstrapped Founder
Erica Schneider — Build Your Personal Platform (And Not Just a Brand)· 16:30
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