“the best part about a cohort because I've actually we've actually run two cohorts already... when you can see people's faces and you can see how it's helped them and you can have these back and forth and they'll ask you questions that you can then go deeper on them and go oh okay that's something you take all of that knowledge and that's that's what you then bundle into something that's self-serve... it's the test before you build model”

Use a live cohort as the MVP for your info product, before building self-serve courses

Don't spend six months pre-recording a course. Run a small live cohort first — 4 weeks, faces on Zoom, real-time Q&A. The cohort tells you which sections need depth, which examples land, which assumptions don't hold, and what questions you didn't anticipate. That recorded body of feedback becomes the spec for the self-serve evergreen course. Two cohorts in, Erica is rebuilding their offering from what cohort #1 and #2 surfaced.