“I checked your profile earlier on Twitter and 93 of the things that you do on Twitter are replies like which is really good... when people start to see you know success and and people are seeing their stuff they're like oh I don't need to comment anymore no that's a killer like you always comment”

Keep replying at scale — 93% replies is the maintenance ratio

The classic mid-stage creator mistake: "I made it; I only need to post now." Erica at ~50K followers still spends ~93% of her Twitter activity replying. Algorithms reward it, and more importantly the audience reads silence as you having outgrown them. Replies are the proof that the relationship is still ongoing. Once you stop, retention degrades whether followers numerically leave or not.