“we launched i think we had about 15 percent churn so i looked at the numbers and i said 15 churn that seems really high i then checked it against kind of what netflix was seeing and what these act scale companies were seeing and they should call it three four percent of the time churn”

Month-1 Churn of 15% Is Normal — Netflix's 3% Is an Apples-to-Oranges Comparison

When you launch, almost all subscribers are new — and new subscribers churn at much higher rates than older ones. Comparing your month-1 blended churn to Netflix's steady-state 3% is meaningless. The metric that matters is whether churn improves cohort-over-cohort; the flattening asymptote is the real signal of product-market fit.