“The app industry — and the proliferation of subscription apps specifically — Meta and Google deserve almost as much credit as Apple for the variety of apps today. They empowered app developers to reach those audiences more effectively. What we see as the app industry owes a debt of gratitude to Meta and to Google.”

Personalized advertising created the subscription app economy — the data is the product

Without granular audience targeting, niche subscription apps can't reach their first 10K users profitably. TV and radio are economically impossible for a $10/month wellness app. Personalized advertising is the infrastructure that made the subscription app economy viable — protecting it matters for anyone building in the space.