“The thing I see most commonly is just a very chaotic approach to measurement. Your measurement model is essentially the heartbeat of the company. Everything flows from that. You need to be doing it correctly, in a way that's credible, and in a way that everyone understands.”

Measurement disorganization — not technology — is the #1 growth blocker

Seufert names measurement disorganization as the single most common failure he sees: competing tools no one knows how to reconcile, finance and UA with different definitions of success, and LTV models the product team rejected and rebuilt. The fix is a people problem — getting finance, UA, and product in a room and aligning on one operational model before touching any new technology.