“like snap it's totally different like the way to approach an app is totally different than facebook the way to approach tic tocs totally different snap right the way to approach outbrain taboola totally different than any of those you know the way to approach youtube is even different”

Post-ATT, Each Ad Platform Needs Its Own Creative Approach — There's No Facebook Template

Facebook's dominance let developers ignore multi-channel expertise because its targeting worked regardless of creative format. Post-ATT, diversifying means genuinely learning each platform's distinct creative and targeting logic — Snap, TikTok, YouTube, and Outbrain each require different creative formats, audience structures, and bid strategies. There is no one-size-fits-all approach.