“they sort of they take whatever boundary you set or whatever standard you set around efficiency and they they reach that but no more right... they could blow out your campaigns and get you 400 row ass but if you told them you only need 110 by day 7 that's what that's what you're going to get”

Ad Platforms Hit Your ROAS Target Exactly — Set It Too Low and Leave Money Behind

Facebook and Google automated bidding hits your ROAS target exactly — not beat it. If you set Day 7 ROAS at 110%, they'll buy cheap traffic to dilute the average down to that number if they start over-performing. Set bid targets based on a real LTV model, not a conservative floor you feel comfortable with.