“you can use AI to scan the app store every day look for copycat apps we've built stuff at Fabulous to do this we look at the app store every day we're looking at stuff that's rising virally we're scanning it we're looking at the ads that they run and so we have defense mechanisms for this.”

Use AI to scan the App Store daily for copycats — the defensive use case is as powerful as the offensive one

Seufert flips the copycat conversation: AI is a defensive weapon, not just an offensive one. At Fabulous, he built automated App Store scanning to detect rising copies and analyze their ads in real time. The lesson from years of creative copying is that it accelerates the need for a repeatable creative production process — companies that continuously generate winning creatives pull away while copycats eat crumbs.