“as just you get more and more content being published it gets harder to stand out I mean that's just like a pretty fundamental premise I mean I don't think anybody would disagree with that right.”

Distribution has always been the bottleneck — easier building makes it harder to stand out, not easier

Seufert's core argument: every historical wave of easier publishing (blogging platforms, Unity for games, the App Store itself) has made discovery harder proportionally. AI-assisted vibe coding is inflationary for the app ecosystem — more supply competing for the same user attention, meaning distribution becomes even more valuable, not less. The winners are the ones who solve distribution, regardless of how the code gets written.