Founder Playbook
Product
“they will buy an app or a business right a subscription business and they will fire 97% of those employees within the first month and just think about that concept right effectively they're not shutting down the business they're just lifting the business off whatever infrastructure and team was done and they're putting it onto their existing team.”
Bending Spoons runs 600 people across a growing portfolio — that's operational leverage tech has never seen
Crowley breaks down the Bending Spoons playbook as extreme operational leverage: a fixed elite team of ~600 runs an ever-growing portfolio by applying shared infrastructure, pricing expertise, and marketing systems to each acquisition. The 97% staff reduction isn't business destruction — it's elimination of redundant overhead. The surviving business runs leaner with more resources than it had before.
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Eric Crowley
GP BullhoundTech investment banker at GP Bullhound specializing in consumer subscription M&A — authored annual CSS report since 2019; advised Runna/Strava, Flo, and many top subscription exits.
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Why AI Probably Won't Kill Your App (But Ignoring It Will)· 208:20