“I'd say like the last two years every one of my clients and I do mean everyone is building web funnels and I think one they're just not as worried about Apple coming after them or being mean right and we've all heard stories about product updates getting jammed up.”

Every serious-scale app is now building web funnels — fear of Apple retaliation has faded

Crowley reports a near-universal shift among large consumer subscription apps toward web payment funnels, driven by two factors: Apple's enforcement posture softened after losing the Epic lawsuit, and the business case at scale is compelling — getting back 15–20% margin at $100–200M revenue is multi-million dollar EBITDA improvement. For smaller apps the calculation is less clear, but the direction of travel is unmistakable.