Founder Playbook
Pricing
“I wouldn't be shocked to see everyone having something between 15 to 20 in the next two to three years especially as new categories came up right like four years ago no one had an AI buddy in their pocket nobody now right it's one of the fastest growing companies of all time mostly consumer.”
Subscription fatigue is overplayed — the real ceiling is 15–20 subscriptions, not 3
Crowley's data shows consumers are rational, not subscription-fatigued: they cancel things they don't use and willingly pay for things that save time or add real value. Today's average subscriber count is 6–8 and trending toward 15–20. The ceiling isn't wallet exhaustion — it's product quality and genuine utility. Every category delivering consistent value earns its slot.
E
Eric Crowley
GP BullhoundTech investment banker at GP Bullhound specializing in consumer subscription M&A — authored annual CSS report since 2019; advised Runna/Strava, Flo, and many top subscription exits.
Sub Club by RevenueCat
Why AI Probably Won't Kill Your App (But Ignoring It Will)· 27:48