“Sometimes you're selling something to do with consumer and to a business, and even on a per-seat basis you need to charge 10x in the business context for exactly the same thing — that's hard... it does take a little bit of value capture arguments and sort of making sure we tell the story in the right way.”

Charging 10x per-seat for the same product in B2B is the hard part

Jacob (RevenueCat CEO) flags the under-discussed challenge of consumer-to-B2B expansion: the same product needs ~10x per-seat pricing in business context, and you can't get there without a deliberate value-capture narrative. Pricing isn't a slider — it requires re-storying the product for the buyer, with productivity or compliance angles your consumer copy doesn't carry.