“Femtech was one we think Family Management is a huge category... Sports is another big one... private wealth and Tax Advisor, right? A lot of this data is out there — your tax code is very publicly written every day, it's just impossible to read.”

Underbuilt category-killer opportunities: femtech, family, sports, private wealth

Crowley names four categories that lack a duopoly winner and are ripe for a category killer: femtech, family management (the 'chief household officer'), youth sports coordination, and personal wealth/tax advisory for the $100K-$1M asset tier. The diagnostic — 'who's the Apple of X?' — should have an obvious answer in a mature category. When it doesn't, that's the gap.