“Brazil is one of our biggest markets — a couple months ago when we launched the website in Portuguese we saw a huge lift in installs in Brazil. Really really makes a difference.”

Localizing the Website to Portuguese Drove a Huge Lift in Brazilian Installs

Captions serves customers in all 186 App Store regions and treats localization as a growth lever, not just a polish step. Translating the website into Portuguese produced a measurable spike in Brazilian installs. The same logic applies to the help center, App Store listing, and in-app copy — localized support is not just a customer service play, it is a top-of-funnel acquisition multiplier.