“That's how we first launched our AI agent — we kept our normal 8-hour support seven days a week and we had our AI agent on off-hour support just so customers got a friendly message saying we received this.”

Deploy AI for Off-Hours Support First — Low-Risk Way to Market 24/7 Coverage

Captions launched its AI support agent for off-hours coverage only, while human agents continued handling peak-hour tickets. This staging approach eliminated risk: even if the AI gave an imperfect answer, users knew a human follow-up was coming. The side benefit was immediate: the app could truthfully market '24/7 support' as soon as off-hours coverage was live, which may lift paywall conversion.