“If you say 247 support and you market that and you put that on your paywall you might get an uplift — change one word and just say support to 24/7 support and see if it gives you a lift on checkout.”

Put "24/7 Support" on Your Paywall and Test If It Lifts Checkout

Support quality is not just a retention lever — it is a conversion lever. Swapping 'support' for '24/7 support' on a paywall could meaningfully lift checkout rates, because it signals a real team will be there when something goes wrong. This is an extremely cheap A/B test: one word change on the paywall. For any app that offers round-the-clock support, this is a free experiment worth running immediately.