“If you're not in customer support listening to this tell your customer support people you're about to do a promotion — sales gets the party support gets the hangover.”

Tell Support About Campaigns Before They Launch — Sales Gets the Party, Support Gets the Hangover

Marketing promotions, billboard campaigns, Super Bowl ads, and feature launches all create an immediate spike in support volume. Not informing the support team before these events forces agents into reactive firefighting without the right macros, staffing, or preparation. Rule: support must be in the loop on any outbound marketing activity so they can update documentation, add temporary capacity, and prepare for the specific question types the campaign will generate.