“our CEO encouraged a quote from Brian Armstrong at Coinbase where action gets information... in hindsight it might be a flash in the pan but in forward sight it might actually help guide your future decisions... we're always coming from the lens of like how does this improve the user experience not wouldn't it be cool if we shipped this thing”

Action gets information: flash-in-pan features still teach you real things

When features do not retain users long-term, ElevenLabs frames them as data-gathering wins rather than failures. The act of shipping generated market intelligence no pre-build research would have revealed. The condition for this framing to hold is starting from a genuine user problem rather than from 'wouldn't it be cool if.' Features built on real problems teach real things even when they eventually get replaced.