“by separating out we were able to really basically get licensed to go and try out a variety of different pricing and packaging in a really unique and useful way... 11 reader they don't think in terms of credits and tokens... Jack was able to really align the costs to an hour's sort of experience”

Separate apps unlock distinct pricing per ICP without compromise

Running two separate apps let ElevenLabs offer radically different pricing models to different ICPs. The flagship app uses credits and characters that power-creator users understand, while Reader prices by listening hours, which maps to how consumers think about audiobook consumption. A single app with one pricing model would have forced an awkward compromise; separate apps allowed pricing clarity for each audience.