“the first thing you're going to do is turn that into a Twitter thread and we're going to think about what is the main headline what's the interesting hook... if you're working on a feature and it doesn't make for a good Twitter thread you better have like a really good reason to be building it”

Write the Twitter thread before writing the code

ElevenLabs requires every new feature to be distilled into a Twitter thread before a line of code is written. If you cannot write a compelling hook and three sub-tweets about what you are building, you do not yet understand why it matters and users will not either. This acts as a pre-build virality test that filters out features too incremental to earn attention and forces clarity on the core value proposition.