“our sense is probably each product will have a growth person who has like really great taste and really great ideas and then you work with the engineering team and you go okay I'm going to launch a product so say we're launching image and video creation in our app you then chat with an agent and you're like hey we're launching this product it then like literally checks through your codebase it checks through online like competitive landscape it reads through all your internal docs”

The future marketer is one person directing AI agents through the entire launch pipeline

Luke's prediction: within a couple of years, a single growth-minded person with taste will direct a suite of AI agents that handle the entire launch pipeline — competitive research, messaging, storyboard, video production, localization, ad variants, and performance monitoring. The job title shifts from 'marketer' to 'creative director of agents.' For solo founders today, this is already partially achievable by stitching existing tools together.