“it was a affiliate program that was built on recurring revenue so it's not just a onetime commission if they refer a customer that pays us 12 times they get paid 12 times”

Pay Affiliates Recurring Commissions to Turn Customers Into Lifetime Promoters

Dustin built the affiliate program into Magi from day one, not as an afterthought. By tying affiliate payouts to subscription longevity, he aligned referrer incentives with retention — affiliates only keep earning if the referred customer keeps paying, so they're motivated to recommend Magi to genuinely good-fit users.